One thing that all parents know is just how expensive and unwieldy buggies can be. One lady realised that this was a chance for her to start her own business and now she is giving you a sneak preview of a brand new buggy design and the chance to be a Dragon and make some money
It's probably no surprise to parents that over 1 million pushchairs a year are sold, with most of them costing hundreds of pounds. With retail costs that high, it truly is "an investment" rather than a casual purchase nowadays.
Of course, developing a new pushchair is expensive and big companies like Maclaren tend to dominate the market because they can afford the costs of looking at new materials. For a new company to get in, they will have to produce a truly innovative design at a sensible cost and maybe Samantha Warwick has done just that?
Samantha sent us the following information about her idea :
"As a family, we have taken long flights and had to check-in our stroller and carry our boys around the terminal for hours before departure. As a mum, I identified the need for a lightweight stroller that I could carry with me for when my toddler tired on a day out, but simply couldn’t find one. As a Product Design Teacher with over 17 years’ experience, I decided to start a business (Innovation Makers Ltd) with my husband Markus. As a ‘mumpreneur’ I have been juggling my day job, family and my business so I have established a superb team of people to help design our new lightweight, compact, highly portable stroller for children aged 6 months to five years. ‘Little Rider’ will be cabin baggage size, weigh in at around 5.0kg and will have a fully padded shoulder harness that enables the parent to carry the stroller like a backpack when their child is happy to walk. It will be supplied with a rain cover, sun hood and wrap-around bag, all within the RRP £299.95 offering great value for money. We also have some really innovative wheels to use that will give you front or rear wheel steering. (Please note - some images of LR you may see depict square wheels because we are protecting our wheel design!) This photograph shows the ‘Little Rider’ proof of concept prototype on its first day trip. Please note, the stroller’s design is being developed further while we raise equity on Crowdcube.com and it will undergo significant styling work before it is launched in the summer of 2015, just in time for fun days out. We already have interest from retailers and distributors based on the prototype. For more info, please see [www.innovationmakers.co.uk our website]."
Better still her company is using crowdfunding website Crowdcube to allow other people to invest in her idea and make money if it is successful. It's your chance to be a Duncan Bannatyne in a market that you know well! If you would be interested in finding out more then visit this link for more information.
What do you think about the design? Is it something that you would look at?